The key to improved deliverability is to keep email bounce rates as low as possible. Only when the email reaches its intended recipient will the subject line email copy matter. Therefore, keeping their email bounce rate low and monitoring it is essential for greater returns.
The percentage of emails that were sent but were returned by the recipient’s server is known as the email bounce rate. The email bounces owing to errors, such as a wrong email address, a recipient’s mailbox being full, a down server, etc. A Non-Delivery Receipt is an automated bounce notification sent by the recipient’s server. It includes information on the specifics of the email delivery issue. Complete information about the bounce type and server response can be found on the recipient’s tab of sent marketing emails. People are willing to be familiar about the method to reduce email bounce rate so firstly let’s understand what causes an email bounce rate?
- Incorrect email address.
- The email address for the addressee is no longer active.
- The email couldn’t be delivered right now because the recipient’s server is down.
- The inbox of the addressee is full.
- There is too much content in the email.
- The mailbox of the receiver is not set up properly.
- The email message does not adhere to the sender specifications of the recipient server.
It’s critical to keep in mind that few bounces are typical over a subscriber’s lifecycle. They switch cities, change jobs, and give up their previous email address. However, a bounce rate that is higher than the industry standard may indicate improper handling of email lists.
Here are some techniques to lower email bounce rates:
Set up double opt-in to ensure the legitimacy of the email –
When joining a user’s email list, it is usually preferable to confirm that the person has given permission. When a subscriber signs up for an email list, the user should set up a double opt-in and request that they validate their email address. It enables them to distinguish between those who verified their email addresses and those who did not. The latter is easily removed from the user’s email list.
Make sure to choose a trustworthy and reliable email service provider (ESP) to send emails from a trustworthy IP address. Businesses make sure that IP and domain are warmed up to improve the likelihood that they will reach the recipient’s mailbox.
Create a preference center–
Inevitably, a subscriber’s behavior, preferences, interests, job title, location, etc. will vary during their subscription. To traverse such modifications, the user needs to set up a preference center. To send subscribers only pertinent and timely emails, they invite them to update or change their settings on a dashboard.
Verify and validate the email addresses in their email list using the appropriate email verification tools. Validate emails. Otherwise, the likelihood of being struck by a forceful bounce is high. These tools provide information on the validity of the email address as well as if the recipient’s inbox is currently accepting emails. To combat the issue of hard and soft bounces, having these insights before sending the email is helpful.