A cluttered and disorganized design can be distracting to site visitors, and a poor user experience will turn them away in no time. Yet many website owners don’t give their site’s design the attention it deserves. When it comes to creating a beautiful website, you don’t have to break the bank to get the job done properly.
Let’s face it, not everyone has a designer’s eye. But that doesn’t mean you’re entirely helpless. There are things you can do to make your website look beautiful and help visitors understand your content and take action.
Choose a good typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and signs composing a document.
The typeface you use should be easy on the eyes so that visitors can read it comfortably. It should also be easy to read on different devices, like smartphones, tablets, and desktops. The last thing you want is for your visitors to have trouble reading what’s written on your site because they’re using an old computer or mobile device.
Select a color palette
The right color palette can make or break a website’s design. It can also have a huge impact on your business. It has been said that 38 percent of visitors leave if they found a website unattractive.
Color selection is another key element in creating an attractive website design. Selecting complementary colors that work well together can help to create harmony in your design. A contrasting color scheme will help draw attention to certain areas of your site while still making it easy to read overall.
Pick the right images for your content
Images are a vital part of any website, but they’re also one of the easiest ways to make your site look unprofessional. If you want to create a professional-looking website, use photos that are relevant to your content. If you’re writing about an event, use images from the event. If you’re writing about a product, use images of the product.
Use space wisely
White space (also known as negative space) refers to open areas on a page that aren’t occupied by text or graphics — basically anything other than content that adds meaning or interest to your site’s design. White space can help make your text more readable by allowing readers’ eyes to rest between paragraphs or around images and other types of content that might otherwise distract from the main focus of your web pages — namely, their content!
Don’t make visitors scroll too much.
If you have multiple calls-to-action on one page (or even multiple sections), try not to make people scroll down too much before they see them. The more scrolling people have to do, the less likely they are to complete their task on your website — especially if it’s a long page with lots of information.
Attractive websites have a much higher rate of success than unattractive websites.
There are many ways to make your website look better, both technically and aesthetically. It all depends on how much time and effort you want to put into your site design. Of course, you might also want to bring in some outside help. A custom theme can do wonders for giving your site a more professional look and feel. It’s expensive, but if you’re serious about making money from your site, it may be worth the investment.